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Getting started
Add a brand & set the brand brain
Everything ZYR drafts flows from the brand — voice, colours, links and rules you set once and it applies to every post.
Step by step
- Go to Brands in the sidebar and choose New brand.
- Add the essentials: name, industry, website and the channels this brand runs.
- Set the brand brain — voice & tone, do’s and don’ts, colours, logo and link-in-bio.
- Add reference profiles and competitors so strategy has context to work from.
- Save — ZYR now uses this as the brief behind every draft for that brand.